As an emerging technology company, you have no time to waste. Someone else could also have your idea on the back of a napkin. They could beat you there with product development, faster customer adoption, greater access to capital. You feel unbelievable pressure to get it right the first time.
We love the thrill and sense of urgency that comes with launching a new idea, defining a brand, putting the company on the radar screen of the global marketplace, and watching it grow.
Critical components of a PR strategy for emerging firms include: developing clear messaging; search engine optimization (SEO), third party validation through industry analysts and influencers; and a successful company and/or product launch that makes a high impact the first time.