Now Arriving at the Following Business Destinations

Our Work

Security stalwart rises from point products to total solutions.

 

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SolarWinds blazes new trail in federal market.

 

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Fiber hero announces optical cabling breakthrough.

 

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Resources

WHAT IS CONTENT RELATIONS?

WHAT IS CONTENT RELATIONS?

It’s a way to streamline your marketing communications and cut your expenses in half. Oh, and it’s a free white paper.

 

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HOW TO PREPARE FOR AN INTERVIEW

HOW TO PREPARE FOR AN INTERVIEW

Federal News Radio’s own Tom Temin shares a journalist’s perspective with Elizabeth Shea in this 50,000 watt video.

 

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DO IT YOURSELF: MEDIA RELATIONS

DO IT YOURSELF: MEDIA RELATIONS

Here’s a starter guide for B2B technology companies in search of some media expertise. No PR background required.

 

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Services

Branding & Messaging

Messaging and materials auditing, competitive analyses, persona development, UVP development, brand creation and roll-out

Media Relations

Media strategy development, pitch writing and outreach, press releases and media alerts, interview training and facilitation

Social Media

Social strategy creation, calendar and post development, monitoring and outreach, social media training

Events & Awards

Strategy and calendar development, submission research and writing, event logistics management, sponsorship management

Editorial Content

Editorial strategy, research and outlining, authored articles, blog posts, Web copy, case studies and white papers

Creative Content

Creative strategy, concepting and design, Web design and development, digital and mobile advertising, video and motion graphics production

Inbound Marketing

Lead nurture strategy, inbound software selection and management, analytics, SEO and SEM, content asset management

Account Strategy

Strategic planning, client communications and reporting, ROI tracking, portfolio and project management